Aveda shampure™ nurturing shampoo

Aveda shampure™ nurturing shampooshampure nurturing shampoo Keep it simple with shampure a gentle shampoo for everyday use providing weightless nourishment*. 96% naturally derived.* Ideal for light daily cleansing Gently cleanses and provides long lasting nourishment with the help of abyssinian oil. Features our signature shampure aroma a calming blend of 25 pure flower and plant essences, including certified organic lavender, petitgrain and ylang ylang. Best for fine to medium hair

• 83% of panelists demonstrated an improvement in skin softness

• Bond-building plant molecule – Build new hydrogen bonds deep in hair's cortex to strengthen and reinforce hair's integrity at the core

Botanical fibers define and hold your curls while Babassu Oil and Ceramide NP provide color and thermal protection as well as humidity resistance

This satiny pomade repels moisture from your hair

Reduce hair loss by 77%* with our latest advancement for thinning hair: the Invati Ultra Advanced™ 4-Step System

Lock in 4x hair hydration*

conditions an

All hair types: Fine

94% naturally derived*

pliable hold with excellent control

Transform your hair from the source

Calms your senses